Marketing & Audience Engagement

My partner, Lauren Ferrari, and I won our regional competition, placed third in the state competition, and competed in the national preliminaries in 2021 in Sales Presentation. This year, we are competing in Social Media Strategies where we won the regional competition and won states in April. We created three campaigns total: Sweeten the Holidays for Regionals; Sweets for Everybunny for States; and Red, White, and Brew for Nationals. In each presentation, we had to establish a target market, create a slide deck, and present via Zoom. In the Social Media Strategies presentation, I created Instagram ads for the local restaurant we were promoting, the Sugar Shaker, while Ferrari created TikToks. Although we had months to work on our 2021 regional presentation, our adviser misread the due date for our 2022 presentation, so our Social Media Strategies ads, presentation, and video recording were created in just two days, but we still won the regional and state competition. Watch our state Sales Presentation and regional Social Media Strategies presentations below.